Summary
Kombiner is a B2B sales enablement platform that helps brands, manufacturers, and distributors sell more efficiently to retailers and wholesalers.
Rather than being just a B2B shop, Kombiner provides a solid foundation for managing complex products, guiding buyers, and supporting the entire sales flow—from configuration to quotes, requests, and orders.
What problem does Kombiner solve?
Selling B2B products often involves:
- Complex product setups
- Custom pricing
- Quotes instead of instant checkout
- Multiple stakeholders in the buying process
- Integrations with existing systems
Traditional B2B shops are rarely built to handle this well.
Kombiner is designed specifically for these scenarios.
What Kombiner includes
Kombiner combines multiple sales tools into one connected platform:
- B2B shop
Let retailers and wholesalers browse products and place orders when direct checkout makes sense. - Product configurator
Allow buyers to configure products step by step, with logic, pricing, and visuals that guide decisions. - Requests & quote flow
Enable customers to send requests or receive tailored quotes instead of committing to an order immediately. - Quote creation
Turn requests into structured quotes that can be shared, approved, and converted into orders. - Sales enablement tools
Support your sales team with better product data, structured requests, and consistent pricing. - Integrations
Connect Kombiner with external systems such as e-commerce platforms, email services, and accounting tools.
All features are built to work together as one system.
How Kombiner is typically used
Kombiner is often used as:
- A sales platform for brands selling to retailers
- A configurator-driven lead engine
- A B2B ordering system with quotes and approvals
- A bridge between marketing, sales, and operations
Some customers use all features, while others start with a single flow and expand over time.
How Kombiner fits into your sales setup
Kombiner does not replace your entire tech stack.
Instead, it acts as a central layer that:
- Structures product data
- Guides buyers through complex decisions
- Captures high-quality requests and orders
- Integrates with the tools you already use
This makes it easier to scale B2B sales without increasing complexity.
Important notes
- Kombiner is designed for B2B sales, not direct-to-consumer use cases.
- Features can be enabled or disabled depending on your sales model.
- The platform supports both self-service buyers and sales-assisted workflows.